What is a social media marketing agency?
We’re sure you’ve heard the term social media marketing before, but what do a team of social media marketers do and why do they matter?
A social media marketing agency is a creative company that develops and runs social media marketing strategies and campaigns for clients, while delivering results and increasing brand awareness.
As the marketing landscape has progressed and changed over time, social media marketing agencies were established to help clients maximise their social media marketing channels and create a direct link to their consumer.
You may as well call them the social media savvy gurus of the digital world…
So, what does a social media marketing agency do?
Social media marketing agencies use their expertise to handle your social media accounts, optimise them and create growth, awareness and ROI over time.
How does a social media marketing agency work?
Strategy
Social media marketing agencies work with clients to align social media marketing strategies with business goals and overall marketing strategy. They help identify the channels that best enable clients to reach their target markets.
Content
Content is key. Social media marketing agencies produce content for key channels that clients use to connect with their audience. Social creative talent will write posts, produce videos, and create content for clients to use on social.
Results & ROI
Social media marketing agencies analyse data across various platforms to consider ROI for social media channels and social media marketing campaigns. They can study overall reach, engagement, growth and impressions to work towards forward-thinking strategies and marketing activities.
Oh, and we also want to share with you three more brilliant ways social media marketing can uplevel your business…
Community building
Social media marketing enables your brand to stay at the forefront of your consumer’s mind and interact with them directly through your designated social media marketing channels. Speaking with your audience directly can allow you valuable insight into what they resonate with and what they aren’t so interested in, which can then be used for future advertising and content marketing.
Social media marketing scaling
Social media marketing enables you to scale, fast. Unlike other traditional marketing outlets, social media marketing channels allow you to create custom targeting via paid advertising and accessibility to create organic techniques such as affiliate marketing to generate new audiences and scalability.
Social media shop window searching
Social media channels such as Instagram and TikTok are essentially the digital shop window version of your business. Aside from highlighting your brand and beautiful content, Instagram & Tik Tok have implemented shop features to allow users to shop in real time, away from the high street, therefore creating more leads and accessibility for your brand.
Aside from creating showstopping websites and building second– to–none apps, here’s the top 5 things we do for our digital marketing clients to ensure social media marketing success:
Social media analytics analysis
By monitoring your social media marketing analytics including best posting times, hashtags and best performing content, this enables us to create an efficient forward-thinking social media marketing plan based off consumer data.
Social media content creation in alignment with current trends
As we monitor the social media marketing landscape daily, we’re able to create snackable video content optimised to current social media content types, ensuring engagement across various channels.
Implementation of digital developments in the social media marketing space
Due to keeping up with the current trends, our social media marketing knowledge of fast-moving updates, means we can implement changes into your channels, fast.
Tone of voice copywriting in alignment with SEO
How you speak to your consumer is important – ensuring we’ve created a tone of voice in alignment with your brand is essential to social media marketing growth and engagement.
Social media calendar creation featuring key dates and product pushes
Creating a content calendar based on key dates, product drops and new content creation allows for planning as well as reactive movement throughout the month, working in synergy with your overall marketing plan.
HAPPY PARTNERS
Digital used for good
“WeAgile have provided excellent advice and support on our tech projects this year and have become an integral part of our team. They have supported Dishoom in a variety of ways from leading on tech architecture projects through to design and development and we are really pleased with the results. They truly provide a personalised service and have been responsive to our changing requirements since they came on board.”
Stephen Neudegg
Finance Director, Dishoom
FAQ
What is a social media marketing agency?
A social media marketing agency is a creative company that develops and runs social media marketing strategies and campaigns for clients, while delivering results and increasing brand awareness.
What does a social media marketing agency do?
Social media marketing agencies use their expertise to handle your social media accounts, optimise them and create growth, brand awareness, engagement and sales leads.
How does a social media marketing agency work?
A social media marketing agency refines your social media marketing strategy, content and achieves results by analysing data. Additionally, a social media marketing agency aligns with your overall marketing strategy to produce powerful results.
How do you choose a social media marketing agency?
The best way to choose a social media marketing agency is to look for an agency that offers customised services. Choose the social media agency that gives you a tailored social media strategy and has a high level of expertise, and results.
How can social media increase sales?
Social media can increase sales as you can reach a lot of your potential clients with and engaged with them in real-time which leads to more trust and credibility for your brand and thus – increased sales. According to Optinmaster, social media has a 100% higher lead-to-close rate than outbound marketing.
