In a nutshell, a social media marketing agency helps businesses reach their specific goals and maintain the type of social media presence they want.
We’re sure you’ve heard the term social media marketing before, but what do a team of social media marketers do, and why do they matter?
A social media marketing agency is a creative company that develops and runs social media marketing strategies and campaigns for clients, while delivering results and increasing brand awareness. As the marketing landscape has progressed and changed over time, social media marketing agencies were established to help clients maximise their social media channels and create a direct link to their consumer. You may as well call them the social savvy gurus of the digital world…
So, what does a social media agency do?
Social media marketing agencies use their expertise to handle your social media accounts, optimise them and create growth, awareness and ROI over time.
How do they work?
Social media marketing agencies work with clients to align social media marketing strategies with business goals and overall marketing strategy. They help identify the channels that best enable clients to reach their target markets.
Content is key. Social media marketing agencies produce content for key channels that clients use to connect with their audience. Social creative talent will write posts, produce videos, and create content for clients to use on social.
Results & ROI
Social media marketing agencies analyse data across various platforms to consider ROI for social channels and social marketing campaigns. They can study overall reach, engagement, growth and impressions to work towards forward-thinking strategies and marketing activities.
Why do businesses need social media?
Social media is a marketing platform to create a connection with your target consumer. With the right organic strategy and content, you’re able to grow your brand community and reach new audiences, for little cost. As your social channels continue to grow, social media allows you to engage with your audience authentically through different content types.
Oh, and we also want to share with you three more brilliant ways social media marketing can uplevel your business…
Social marketing enables your brand to stay at the forefront of your consumer’s mind and interact with them directly through your designated social media channels. Speaking with your audience directly can allow you valuable insight into what they resonate with and what they aren’t so interested in, which can then be used for future advertising and content marketing.
Social media enables you to scale, fast. Unlike other traditional marketing outlets, social channels allow you to create custom targeting via paid advertising and accessibility to create organic techniques such as affiliate marketing to generate new audiences and scalability.
Shop window searching
Social channels such as Instagram and Tik Tok are essentially the digital shop window version of your business. Aside from highlighting your brand and beautiful content, Instagram & Tik Tok have implemented shop features to allow users to shop in real time, away from the high street, therefore creating more leads and accessibility for your brand.
To find out how we can help your brand grow through social media, send us an email at [email protected] or complete the for below and we will be in touch.