Metrics provide valuable insights and also drive informed decisions throughout the design process. In this article, we’ll explore the crucial statistics that every web designer should monitor closely.
There are over 1.8 billion websites in the world, and it might seem impossible to stand out as the competition is fierce; however, your website can easily grab the attention of your target audiences if you’re mindful of their needs and wants, especially in terms of your web design and user experience of your website.
Web design is so much more than a pretty website, or the right colours. A well-designed website can help you make a positive first impression on potential customers, and it can also assist you in nurturing your leads and increasing conversions.
When your target audience visits your website, it forms their initial impression of your business. If your website appears complicated or outdated, You’ll lose potential sales or leads since they’ll leave your page for one of your competitors. So, it’s vitally important that you make a good impression in the first few seconds.
Most probably, you already know all of the above, however, there’s so much proof to back it up. So let’s look at some important questions that can be answered with some stats on web design.
Why does mobile web design matter?
Mobile web design matters because there are more than 6.64 billion smartphone users in the world – that is 83.32% of the world’s population. So the question – is your website mobile responsive and easy to use on mobile devices? 93% of people have left a website because it didn’t display properly on their mobile devices – that’s A LOT of money and opportunity lost for businesses. The World Advertising Research Centre believes that by 2025, 72.6% of all internet users will be accessing web pages via a smartphone. So better be ready and update your website sooner rather than later.
What is the simplest way to increase the number of potential customers?
The simplest way to increase the number of potential customers via your website is to make sure they can reach (contact) you. Make sure you give your potential customers your contact information – and not just your phone number; add as many details as possible – your address, email, phone number, your social media accounts.
How to make sure your website visitors return
To make sure your website visitors return, you have to give them a great first impression of your website and great visitation experience. 88% of website visitors are less likely to return to a website after a poor experience – don’t lose almost all of your potential returning customers just because of something you could easily fix and improve – like your web design.
Is it worth hiring a UX designer?
The input of a UX designer reduces the number of time developers have to re-work a product by up to 50%, and reduces development time overall by between 33% and 50% by improving decision-making and helping to prioritise development tasks.
How to increase my e-commerce website sales?
To increase your e-commerce website sales you have to make the process of shopping super-simple. In fact, so simple that even a 5-year old (with a bank card) could do it. If you have an e-commerce website, improving the checkout flow might increase your sales even up to 105%. People very often give up as soon as they face even a tiny obstacle, so make sure there are no obstacles on your website.
Does beautiful web design capture people’s attention?
Beautiful web design does indeed capture people’s attention and the facts back it up. ⅔ of people would rather read something beautifully designed than something plain if they had only 15 minutes to consume content. So make sure that even your blogs and service descriptions are wrapped in a beautiful web design.
What are good page load times?
Make sure your website images are optimised, and the loading speed is great, as 39% of people will stop engaging with a website if images take too long to load. And according to Google – as page load times increase from 1 second to 10 seconds, the visitor bounce rate rises by a staggering 123%!
How much time do people spend on a website?
On average people spend only 62 seconds on a website, so make sure every second counts. It means that your website has a great UX that gives potential customers the opportunity to find what they need easily, with no obstacles. Of course, the loading speed is important too. But make sure your homepage (or landing pages) attracts your visitors’s attention. Very often this is done by a beautifulk web design and excellent website copy.
If you feel like your business could benefit from improving your website design, don’t wait any longer and get in touch with us. WeAgile is a web design agency that has helped many businesses to increase their sales and brand recognition, so reach out, and we will be happy to chat.