Many people have Googled this phrase: Traditional Marketing VS Digital Marketing – what are the differences? So, we’re here to help you.
Looking to form a presence online, or market using more traditional methods – we explore both marketing types and which suits your business better.
Take a look below at everything you need to know.
The main differences:
Digital marketing includes marketing communication channels such as social media, web and online advertising. You’ve probably been served an advert before on social media – that’s all part of digital marketing.
Traditional marketing exercises more conventional forms of communication including printed branding, press and out-of-home advertising. The printed advert on the bus stop you walked past is a good example of traditional marketing.
Both forms of marketing are equally as important as each other, however in an ever-evolving digital landscape, which one does your business align with more?
Combining digital and traditional marketing together elevates your brand communication strategy – we’ve taken a deep dive below into the main points to consider.
Digital Marketing
- More open communication for engagement
- More defined targeting
- Measurable insights
- Faster results
Traditional Marketing
- Digestible
- Visually memorable
- Lasts a long time
- Harder to measure
We hope this short but to the point blog has helped you with answering the question: Traditional Marketing VS Digital Marketing – what are the differences?
