It is impossible to undervalue the influence of TikTok right now. Businesses and brands all over the world are attempting to capitalise on TikTok marketing in order to get in on the hype train. The app has profoundly influenced sound and culture in the modern world, in addition to being the go-to procrastination tool for many of its users.

Even if you’re not one of the fortunate brands who unintentionally becomes famous on TikTok, you may still have a strong presence there. For some of the best tips and advice for succeeding on TikTok, continue reading.

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Our Top 5 TikTok Marketing Tips:

1 – Be quick to jump on trends

If you’ve spent even the smallest amount of time on TikTok, you’ve probably realised that it’s all about the trends.

While some trends are influenced by current events, others appear out of nowhere. One of the best methods to get your content viewed on TikTok is through speed.

It takes less time than it might seem to complete this process. Because you can get your ideas from browsing through FYP (For You Page) and Explore page rather than coming up with a brand-new idea every day.

What is the best aspect of following trends? Trending hashtags are actually being used by users to search for and view content, so you’ll be able to quickly expand your audience.

2 – Post regularly

If there is one thing that all leading creators have in common, it is that they all make at least one daily post to the platform.

The nicest part of TikTok is that it allows you to be innovative with your content strategy. It’s a fantastic platform for trying out new concepts and seeing what works for your company.

You can maintain using the same format to expand your success if you identify one that works for your audience.

Regular posting will also help you fare better on the TikTok algorithm.

Once you’ve established your winning formula, post as frequently as you can and then start experimenting with your content approach.

3 – Choose a niche 

TikTok has proven to be more than simply funny animal videos and dance skills. Everyone can find a speciality.

Create material that appeals to or adds value for business owners.

Your target audience will eventually discover niche material if you share it frequently, especially if you employ effective discovery strategies. Additionally, if you establish a relationship with your audience, you may begin to develop a robust community that goes beyond the app.

Spend some time surfing and searching TikTok to discover your niche. Look at what your rivals are doing in the industry to identify any gaps in the market where you might stand out.

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4 – Immerse yourself in the app

Immerse yourself in the app if you intend to use TikTok as part of your marketing plan.

The most effective method of immersion? Regularly scroll through your FYP, follow well-known creators, listen to all the hottest sounds, and frequently peruse the Explore Page.

You’ll soon start to comprehend TikTok better if you’ve fully immersed yourself in it for a few weeks.

5 – Be yourself

Although “authentic” may be a buzzword in social media, it applies to TikTok, especially if you’re just getting started with the app.

Don’t be afraid to try something new and let your individuality shine through since, on TikTok, authenticity takes precedence over looks.


If you want to find out more about building a stronger presence on TikTok, why not get in touch with the team at WeAgile via the form below today!