Covid19 has been a catalyst for businesses to evolve their services to become more digital – none more so than the fitness industry. Both gyms and fitness professionals have had to react quickly to ensure they are providing support to their clients but, more importantly, keeping hold of their current customers.

Your website is your shop window to potential clients and customers so it is vital that it makes you look credible and trustworthy. It needs to show that you are qualified, professional, an authority and ready to engage with your membership base.

With a website that is attractive, easy to navigate and answers your audience’s questions, you are more likely to convert visitors into customers.

Here are our 7 tips on making your fitness website work for you in 2021 and beyond:

1. Dazzling Web Design and content

Having a professional and dazzling web design can have a major impact on the quality of your website. A beautifully designed site showcases your professionalism and entices them to find out more about you and your services. 

When making a first impression, your website’s design and user experience can attract or deter potential customers. Staying up to date on web design trends is critical to a great-looking, lead generating website.

Some of the leading website design trends in 2021 include:

  • Ultra fast loading times
  • Dark mode 
  • Contrasting color combinations 
  • 3D elements 

Your website content is as important as the design and feel of your site. Having high-quality visuals that are genuine and relevant will not only enhance the user experience but help you rank higher. Some types of content to consider include:

  • Video 
  • Podcast 
  • Professional-quality images 
  • Graphics 
  • Animations
Gym website example

2. On-Demand Classes

On-demand or live streaming classes are a great enhancer to your website. You can encourage visitors to sign up with a trial that immediately showcases your digital platform. 

In 2020 there was an increase of 72% of searches for “at-home exercises” and “online fitness classes”. This rise of at home workouts has remained during 2021 and many gyms and fitness centres have risen to answer the demand with live streaming or on-demand classes.

3. Members Portal

Having a user friendly, flexible and convenient members portal is a great way to personalise the user experience for your customers. A members portal enhances the functionality of your gym or wellness website whilst allowing members to manage their own membership, update payment details, view their bookings, and make their lives easier. You can also share personalised experiences such as highlighting specific classes or be able to encourage your members to stay on track with their lifestyle goals. 

4. Calls to Action

Calls to action (CTA’s) are a simple yet clever way to drive your visitors down a journey you have pre-designed like encouraging them to contact your organisation or sign up for a membership. 

If you use CTA’s correctly it makes it easier to convert visitors into paying customers. You should also use CTA’s when offering promotions such as a free taster sessions at your gym with a personal trainer or wanting them to sign up to your newsletter.

Both your design and copy play a role in creating compelling calls to action that encourages users to take action on each page. 

5. Mobile optimisation

In 2020 mobile usage accounted for 61.8% of all internet traffic so it is important that your website is fully mobile optimised, ensuring that you are making it easy for your current and potential customers to navigate your website.

A poor web experience will deter visitors and they are unlikely to come back. A good website has an intuitive user experience which means that your visitors should understand how to easily use the website without having to think about it. A mobile responsive design is part of the UX which means that your website should be mobile friendly and automatically adjust to the user’s device.

6. Search Engine Optimisation - SEO

Every page on your website should be optimised for search engines. Creating an SEO optimised website shouldn’t be a secondary thought but just as important as your user experience. An SEO optimised website will help you rank for key search terms and in the end enhance your potential of attracting new customers.

Regularly adding content to your site as well as optimising for mobile improves your SEO. Of course, there are many more factors to consider when it comes to SEO but without it you are allowing your competition greater advantage.

7. Testimonials

It may seem simple but research shows that over 90% of 18-30 year olds are influenced to purchase a product or service based on testimonials and reviews.
When your potential customers land on your website or landing pages they want to ensure that it is the right solution for them before signing up. Sharing testimonials from current members regarding the classes or community is a great way to effectively build trust.

1. Dazzling Web Design and content

Gym website example

Having a professional and dazzling web design can have a major impact on the quality of your website. A beautifully designed site showcases your professionalism and entices them to find out more about you and your services. 

When making a first impression, your website’s design and user experience can attract or deter potential customers. Staying up to date on web design trends is critical to a great-looking, lead generating website.

Some of the leading website design trends in 2021 include:

  • Ultra fast loading times
  • Dark mode 
  • Contrasting color combinations 
  • 3D elements 

Your website content is as important as the design and feel of your site. Having high-quality visuals that are genuine and relevant will not only enhance the user experience but help you rank higher. Some types of content to consider include:

  • Video 
  • Podcast 
  • Professional-quality images 
  • Graphics 
  • Animations

2. On-Demand Classes

On-demand or live streaming classes are a great enhancer to your website. You can encourage visitors to sign up with a trial that immediately showcases your digital platform. 

In 2020 there was an increase of 72% of searches for “at-home exercises” and “online fitness classes”. This rise of at home workouts has remained during 2021 and many gyms and fitness centres have risen to answer the demand with live streaming or on-demand classes.

3. Members Portal

Having a user friendly, flexible and convenient members portal is a great way to personalise the user experience for your customers. A members portal enhances the functionality of your gym or wellness website whilst allowing members to manage their own membership, update payment details, view their bookings, and make their lives easier. You can also share personalised experiences such as highlighting specific classes or be able to encourage your members to stay on track with their lifestyle goals. 

4. Calls to Action

Calls to action (CTA’s) are a simple yet clever way to drive your visitors down a journey you have pre-designed like encouraging them to contact your organisation or sign up for a membership. 

If you use CTA’s correctly it makes it easier to convert visitors into paying customers. You should also use CTA’s when offering promotions such as a free taster sessions at your gym with a personal trainer or wanting them to sign up to your newsletter.

Both your design and copy play a role in creating compelling calls to action that encourages users to take action on each page. 

5. Mobile optimisation

In 2020 mobile usage accounted for 61.8% of all internet traffic so it is important that your website is fully mobile optimised, ensuring that you are making it easy for your current and potential customers to navigate your website.

A poor web experience will deter visitors and they are unlikely to come back. A good website has an intuitive user experience which means that your visitors should understand how to easily use the website without having to think about it. A mobile responsive design is part of the UX which means that your website should be mobile friendly and automatically adjust to the user’s device.

6. Search Engine Optimisation - SEO

Every page on your website should be optimised for search engines. Creating an SEO optimised website shouldn’t be a secondary thought but just as important as your user experience. An SEO optimised website will help you rank for key search terms and in the end enhance your potential of attracting new customers.

Regularly adding content to your site as well as optimising for mobile improves your SEO. Of course, there are many more factors to consider when it comes to SEO but without it you are allowing your competition greater advantage.

7. Testimonials

It may seem simple but research shows that over 90% of 18-30 year olds are influenced to purchase a product or service based on testimonials and reviews.
When your potential customers land on your website or landing pages they want to ensure that it is the right solution for them before signing up. Sharing testimonials from current members regarding the classes or community is a great way to effectively build trust.

At WeAgile, our senior team of creatives help our clients with every step of the website design and development process to ensure that their website is optimised and producing their desired results. 

To find out how we can help you, get in touch.

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