Last week, Meta officially launched Threads onto the social media scene, here’s all you need to know… After surpassing 100 millon users upon launch, Threads has been announced as the fastest-growing app ever – all the Threads fans, rise up! Brands, celebrities and other talent have already signed up to the platform and all social media managers are working hard into the night to form a social media strategy for the new app. You’re probably thinking – what exactly is Threads? How does the app work and is Threads linked to Instagram?
Well, we’re here to tell you all the ins and outs below.
What is Threads
Threads is a dedicated text-based messaging app developed by Meta that allows us to engage in more personal conversations with close friends and individuals. The app opens up to a scrollable feed of short-form text limited to 500 characters a post, with the ability to add individual or carousel photos and videos. Similar to Instagram, you can follow and connect with your preferred creators or simply use the platform to share your perspective and creativity.
Is Threads available in the UK
Threads is available globally and an Instagram account is needed to login. You can follow new people entirely on Threads or follow people you have already connected on Instagram with. However, if you’re looking to delete Threads, your Instagram will be deleted too.
Is Threads safe
Threads will follow the same terms of service as Instagram since they are both under Meta. This means that users over the age of 13 can use the app. To ensure safety for younger users, it is encouraged that parents and guardians monitor Threads activity. Meta has also specified that Instagram accounts registered to users under the age of 13 will have their accounts automatically set to private.
Does Instagram own Threads
Technically, yes. Threads is owned by the parent company of Instagram, Facebook and WhatsApp – Meta. Threads does function similarly to Twitter due to the main draw being text focused and an opinion-sharing space.
What is Threads Vocabulary?
We tweet on Twitter (now X), we post on Instagram and Facebook, but what about Threads? Are there any special words that people will be using to talk specifically about Threads?
Here are some words you will find useful for understanding Threads app better. A thread – it is literally like a discussion point (a discussion or post). E.g. Jason started a cool thread. To post – to publish (or to start) a thread. To repost – to share someone else’s thread on your profile. To reply – to respond to someone else’s post (or a thread).
What’s the difference between Threads and Twitter
The main difference between Threads and Twitter is the post length – right now you can post more characters on Threads than on Twitter (now, X). You can also upload longer videos on Threads (up to 5 minutes). However, the Threads desktop app is available only for some users, as opposed to Twitter’s desktop app which is available for everyone. Another difference is that there are no paid ads on Threads (yet), however there isn’t also direct message yet. But keep in mind that Threads is still a rather new app and new features are being released almost every other week.
How to Develop Threads Strategy
To develop Threads strategy, you will need to experiment a lot – it is still a rather new social media platform, in comparison to the other platforms we are used to using every day. Try posting different types of content and see what sticks with your audience. Try new things and don’t be afraid to look silly – everyone is still finding their voice on Threads. The next step is not only to post but also interact with other Threads users – comment on their Threads, share their content – this is also a great way to be seen. In comparison to other social media platforms – hashtags aren’t clickable on Threads – yet, so don’t focus on them too much right now.
How Businesses Can Use Threads
Businesses can use Threads to their benefit in several ways – first, you need to recognise that it is a marketing tool. It’s a place where your business can build a strong community and share positive content. Be careful not to ‘sell’ on Threads (yet) as right now it is more ‘positive vibes/let’s be friends’ kind of vibe on Threads, rather than – strictly business. You can use it as a place to engage with your current customers – discuss with them your products (get their feedback, inputs), have a real-time conversation about their needs and maybe their ideas in regards to your brand development.
Creating a Threads account now is highly advantageous for businesses, as it offers a valuable opportunity to initiate meaningful conversations with potential and existing customers. Beyond staying current with the trend, it positions your brand to gain a competitive edge and distinguish itself in this less crowded, yet rapidly growing social platform, strengthening your online presence.
FAQs
Is Threads available in the UK?
Threads is available globally and an Instagram account is needed to login. You can follow new people entirely on Threads or follow people you have already connected on Instagram with. However, if you’re looking to delete Threads, your Instagram will be deleted too.
What is Threads and is it safe?
Threads is a dedicated text-based messaging app developed by Meta that allows us to engage in more personal conversations with close friends and individuals. Threads will follow the same terms of service as Instagram since they are both under Meta. This means that users over the age of 13 can use the app. To ensure safety for younger users, it is encouraged that parents and guardians monitor Threads activity. Meta has also specified that Instagram accounts registered to users under the age of 13 will have their accounts automatically set to private.
Does Instagram own Threads?
Technically, yes. Threads is owned by the parent company of Instagram, Facebook and WhatsApp - Meta. Threads does function similarly to Twitter due to the main draw being text focused and an opinion sharing space.
Is Threads paying influencers?
It has been reported that influencers and celebrities were given early access to Theads to test out the social media platform, alongside the expectation to promote it too. The celebrities currently using Threads include Kim Karshashain, J-Lo Adam Waheed and Vogue editor at large Gabriella Karefa-Johnson, to name a few.
How to go viral on Threads?
Threads is the perfect playground for inspiration, humour, opinion and fast-moving content. Our advice on how to go viral? Ensure you post during peak engagement times, consider creating a niche for your content, add humour, alongside original ideas into your posts and use relevant and limited hashtags only.
