Billions of people use social media platforms every day, making it an essential part of your business marketing strategy. However, before you can start building a solid business social media advertising strategy, you’ve got to ensure you understand the latest in social media trends.

Here are the social media marketing trends to be on the lookout for as you navigate the right social media platforms for your business.

Social Media Marketing

Explosion of TikTok

The first trend you can expect to take off is the explosion of TikTok. More people use it every day and spend their time participating in the latest dance challenges.

TikTok is a solid social media platform for your business because it’s a great way to give people a deeper look into what you do as a business owner and brand.

Besides, much like other social media platforms, you can increase the number of people you reach with a single TikTok video.

Increase in Video Domination

The average person’s attention span is shorter than a goldfish, which means that sometimes blog form content isn’t going to pack the punch you’re hoping it packs. Instead, you should start implementing the trend of creating more video content.

Video content is the perfect way to convey an engaging and captivating message to everyone who sees it. Not to mention it can grab your audience’s attention quickly and show them what you want them to know before they lose interest.

Augmented Reality is Becoming More Important

Many AI products are gaining in popularity as businesses make augmented reality a part of their customer experience. Augmented reality as a part of the customer experience could mean things like allowing them to try on various shades of makeup before buying it.

Or it could mean allowing people to take a tour of a home they’re interested in before putting in an offer. The adoption of VR is still in its early phases, but you can guarantee it will continue to be on the rise in the coming future.

More Companies Use Influencer Marketing

Influencer marketing isn’t a new trend. But it’s on the rise because more influencers are making their way to social media. Which gives you unlimited opportunities to connect with one that aligns with your brand.

If you want to make influencer marketing a part of your social media marketing strategy, you’ve got to take the time to choose the right one. When you partner with influencers, you have access to their followers, which means expanding your reach.

Social Media Marketing Trends to Watch

You need to watch several social media marketing trends and make it a routine part of your social media advertising strategy. Are you in need of social media marketing help?

Contact WeAgile and let us show you how digital marketing can be used for good and to further the objectives your brand has set for itself to achieve.