Every hour in the UK, 90 new businesses launch. How many of those companies will be reaching out to the same customers as you?
An increasingly fierce market means you’ll need to look at new strategies to get an edge over your competition. And creating a business website might be one of the best ways to do that.
If you’re unsure whether a website is the best choice for your business, keep reading. We’ll explain the importance of every business investing in a company website.
You’ll Get More Leads
It’s easy for companies to thrive when they’ve got plenty of new customers.
But what happens during quiet periods when you don’t get as many sales calls as you once did? Even the most successful company will occasionally find themselves in this situation.
Your business needs a regular and steady flow of new leads who you can eventually turn into new customers. And that’s where a good website can help.
It’s easy to add a lead capture form to your new website. The most common option is a contact form. But some companies like to entice leads to leave their email details in exchange for a gift.
That allows businesses to add that contact to their email list for future marketing purposes.
Doing so will give you a ready-made marketing list for future promotions when you want to generate more revenue or promote a new product or service.
The great thing about capturing contact details for leads is that these people have already shown interest in your business. They’ve taken that first step which will make them more receptive to a sales pitch from you.
You’ll Look Professional
As most job candidates already know, you only have a few seconds to make an excellent impression on someone. And that rule applies to businesses, too.
People like to evaluate a business before they become a customer. And how your brand and present your business will shape their decision.
A beautiful, modern website instantly impacts a visitor. It will allow you to shape yourselves as a professional and popular business.
It’s your way of showing the world how great you are. It will also set you apart from your competitors if you have a website that looks the most impressive in your niche. It shows you are a business that deserves to be taken seriously.
When you create a website, you can use content to build credibility. Offering a detailed and authoritative case study about something related to your industry could help you develop a reputation as the top expert in your field.
It Builds Trust
Customers want professionalism from businesses, but legitimacy is another high quality on their list. Can they trust you? Are you an authentic company? Are you who you say you are?
You can use your website to answer those questions. Even minor features like an “about” page with your picture will help you build that all-important relationship with your potential customers.
High-quality content on your site will also help you look trustworthy. That could be as straightforward as a blog post. But you could also offer videos or podcasts.
Plus, don’t forget the power of a glowing testimonial from a past customer. You could go one extra step and add a video testimonial for extra impact.
All this helps you build a trustworthy, honest, reliable brand. You’ll tick many boxes for potential customers trying to decide whether or not to buy from you.
Do you have any awards or accreditations? If so, a website also gives you the perfect opportunity to show these to your customers. It’s another way to build that trusted relationship.
You’ll Get Traffic From Google
If you don’t yet have a website, getting ranked on Google might seem like a far-off dream. But you don’t need to be a top SEO guru to get your website listed on Google, just a bit of time and some high-quality content.
The benefit of getting ranked is potentially massive for a company.
It’s a long-term marketing strategy that will bring you new business referrals for months (or years) after you publish an article. Few marketing methods have the potential to offer that type of return on investment.
The more work you put into SEO, such as writing blog posts for your site, the more you get out of it.
But you can only achieve that if you have a website in the first place. If you don’t, you could leave a likely goldmine of new customer leads for another competitor to snap up.
It Helps You Communicate
Whatever you sell, whether a service or product, you’ve probably taken your time to make it the best it can be. It probably comes from years of hard work and innovation. So isn’t it time you told the rest of the world about it?
A website is your opportunity to tell people about your products or services.
You can share information on how you work and why your services are superior to anything else on the market. If you sell products, you can use beautiful images and videos to showcase them to your audience.
The more you communicate your ideas, talents and uniqueness that set you apart, the more people will love your business.
They won’t simply choose you because you are local or sell a product they need, but because you impress them.
Ultimately, websites help you communicate a story to your customer that goes beyond the facts about your product.
You can create a striking, memorable brand. You’ll get long-term loyalty from your customers because they will buy from a unique brand, not an identikit business.
Are You Ready for a Company Website?
Don’t let your business get left behind. A company website will serve you today and continue to benefit your business ten years from now.
To make a start, get in touch with our team to talk to us about your needs. Our expert web design team can make the process straightforward and guide you every step of the way.