Your website is your shop window into your services and products, and just like the products in an actual shop window, it needs upgrading from time to time. To get the most out of your website it’s important that it delivers a great user experience and answers your audience’s questions quickly.
So why should you consider upgrading your website? We’ve listed the most common reasons below:
Website needs to be modernised
Having an updated and modern website sends a message that your company is forward-thinking and ready to take on new customers. Good organisations evolve and grow over the years, and your website is the best way to showcase who you are. If you use modern website design elements to tell your story, you’re more likely to engage your audience and leave a strong impression.
Take a step back and look at your site as a new user – you only have a few seconds to make an impression, meaning content needs to be well organised and easy to understand. Does your website answer the following questions well?
- Can you find the information you’re looking for within 3 clicks?
- Can you easily tell where you are on the site?
- Are there clear call to actions?
- Is the site responsive and mobile-friendly?
If the answers to the above are predominately no, then a redesign is most likely needed.
Having a website that is mobile-friendly is now a requirement. On average, consumers are spending 2 hours a day looking at websites on their mobile devices, so if your website is not offering a good mobile/tablet experience is a risky choice.
Responsive web design ensures that your website adapts to the screen size it’s being viewed on. Someone viewing your site on a mobile should have the same experience as someone viewing it on their desktop etc. For many businesses, it may even make sense to design your website mobile-first.
Improve website speed
If your website is taking more than a few seconds to load, then it is very likely that your users will move on to another site. In fact, slow loading speed is the number one reason for a high bounce rate.
There are a few things that affect website loading speed, with the key one being how it was developed. Ensuring that best practice is being followed throughout the site will help to improve lower your website’s bounce rate and improve your Google ranking.
Coding isn’t the only thing to consider with the website speed, other things include large images, cluttered UIs and video files.
Poorly optimised websites receive little web traffic. SEO (search engine optimisation) needs to be built into the structure of the site from the start. You can boost your SEO by updating your content. Search engines like Google and Bing like serving up fresh content to their users, so they track how recently a web page was updated.
If you are considering a website redesign, then get in touch with the team at WeAgile and arrange a free consultation with a member of our dedicated web specialists.