Digital marketing is a jungle full of abbreviations from CPC to PPC and SEO to SEM, the amount of acronyms are never-ending and it can easily leave you feeling lost and confused. In this article, we want to clear up what PPC is and why it can be very valuable to every company if done right.

PPC Data screen open on a macbook on a white desk

What is PPC?

PPC stands for Pay-Per-Click. Pay-Per-Click advertising in its simplest form is a form of paid advertising to help reach your target audience. You will be charged a small fee whenever a user clicks on your ad.

PPC Data screen open on a macbook on a white desk
PPC specialist, SEO specialist and Data Analyst discussing a digital marketing project

What is PPC used for?

PPC advertising has a host of uses, from generating new leads to build wider brand awareness. 

The main reasons businesses use PPC are:

  • To increase sales
  • To generate new leads
  • To increase brand awareness
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What types of PPC Advertising are there?

There are quite a few different types of PPC advertising, but the most common type is paid search.

Paid search displays your ads against relevant searches. Search engines like Google and Bing are often the most used platforms for PPC advertising.

Both Google and Bing use a process called ‘real-time bidding’. Real-time bidding is a process whereby advertising inventory is ‘sold’ in digital auctions. But, it’s not enough to just be the highest bidder but search engines take into consideration ad quality and relevancy.

PPC specialist sitting at a black PC with Google homepage open
SEO and PPC specialists working on new campaign in a blue room

Types of PPC advertising include:

  • Display Advertising: These are the banner ads you see across the web and are often visual in presentation. 
  • Retargeting: Have you ever noticed after search for a product online you then get ads for that exact product following you around on other pages? That’s retargeting ads that allow marketers to deliver such campaigns.
  • Social Ads: These are ads you see across social media platforms. These include PPC advertising such as sponsored posts and video ads.
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Benefits of PPC

There are a number of benefits to PPC advertising for both marketeers and businesses. A few of these include:

  • Faster Results: PPC advertising offers an instant route to your target audiences, helping you to deliver faster results than organic marketing.
  • Better data and tracking: Results are easy to track as data is live and can be viewed in real-time. You can also adjust your advertising using quality data.
PPC data dashboard showing total clicks, total impressions, average CTR and average position
PPC Team working on a digital marketing project in a white office room

How much does PPC cost?

That’s the million-pound question! Unfortunately, there is no simple answer to this question, as it is dependent on a number of external factors such as competition and quality.

To ensure you are getting the most out of your budget we highly recommend you consult a PPC agency to build a cost-effect approach tailored for your business and objectives.

At WeAgile, we know that the world of marketing can be scary for the best marketeers but our seasoned marketeers are happy to take the hassle off your hands and build solutions that are perfect for your business.

If you are looking for support with your PPC advertising then get in touch with the team at WeAgile and arrange a free consultation with a member of our dedicated marketing specialists.