Dark mode has become increasingly popular in the world of digital design. It’s not just a visual preference; it serves functional purposes too. It reduces eye strain, saves energy, and can make content more accessible. While it seems straightforward, implementing dark mode requires thoughtful consideration and careful planning. Let’s go through some of the best practices in dark mode design to ensure a pleasing and user-friendly experience.


Understanding the Purpose

The primary goal of dark mode is to offer an alternative visual theme that’s gentler on the eyes, especially in low-light conditions. If you’re designing an app with a digital design agency London, it’s essential to recognise the particular needs and preferences of users who prefer this mode. They may be working late into the night, have certain visual impairments, or simply prefer the aesthetic.


Colour Choices

Colour selection is critical. While it might be tempting to go for pure black and white, our London digital agency recommends choosing slightly muted tones where possible. A soft, dark background with lightly off-white text reduces contrast and is generally easier on the eyes. Ensure text remains legible and interactive elements are distinguishable. Need help with the design? Our design agency in London can help.


Text and Typography

As a digital creative agency London, some of the most frequently asked questions we get are around text and typography. It’s important to keep in mind that while dark mode reduces eye strain, reading can sometimes be a challenge due to the low contrast. Choose fonts that are easy to read and adjust font weights as necessary. Consider increasing letter spacing and line height to enhance readability.


Interaction Elements

Buttons, links, and other interactive elements need to stand out but shouldn’t be jarring. Achieve a balance where these elements are visible without being distracting. A subtle use of colour can be helpful to make these elements pop.


Testing and Feedback

User feedback is indispensable when it comes to refining the dark mode experience, and something our digital agency London always recommends asking for. Regularly test your designs and gather feedback to understand how real users interact with them. Make iterative improvements to cater to a broader audience and address unforeseen challenges.



A good digital agency UK knows accessibility should be a priority. Dark mode should meet the same accessibility standards as light mode, considering users with various visual impairments. Utilise tools and guidelines to ensure your design is inclusive.



In the development phase, ensure that transitioning between dark and light modes is seamless. Users should be able to switch modes easily, and their preference should be remembered the next time they visit.


User Control

Allow users the freedom to choose between dark and light modes. Avoid forcing the change; rather, make the option easily accessible. This customisation enhances the user experience, catering to individual preferences and specific use cases.

Implementing dark mode is more than an aesthetic choice. It’s about enhancing usability, accessibility, and user comfort. By paying attention to these aspects, you can create an experience that’s not only visually appealing but also functionally robust. Remember – every design decision, from colour choices to interactive elements, should be made with the end-user in mind.


Reach out to our web development agency today and let’s bring your digital vision to life!