Looking to boost traffic, create awareness and generate leads? Introducing content marketing… 

You’ve probably heard about content marketing before, but how do you create compelling content that leads to conversion? 

We take deep dive into the basics of content marketing and what makes it so successful. Read everything you need to know about content marketing here and get in touch if you have any more questions.


The Definition of Content Marketing


Content marketing is a form of marketing that involves creating, publishing, sharing and distributing different types of content such as videos, blogs, websites etc. for a targeted audience online, intended to stimulate interest. 

Effective content marketing requires tailoring content to your target audience so you can be located via inbound channels – in a currently crowded landscape, consumers are seeking more organic and authentic content. 


Types of Content Marketing


Various content types such as video and static images posted across channels such as Instagram, Facebook, TikTok and LinkedIn. 

  • Paid advertising 

Paid advertising can bring in more reach and a wider audience, especially when shared through other methods such as websites, social media and landing pages. 

  • Video marketing 

Video content has increased gradually over time, with users stating they are more likely to purchase from a brand which produces video content. 

  • Podcast marketing 

More than 60 million people now listen to podcasts consistently, making podcasts one of the most effective marketing tools out there. 

  • Blogs

Blogs help your website climb through the SEO rankings while creating brand awareness and educating your consumer.


The Benefits


Content marketing is one way to directly reach your target audience and maintain a connection with them. Making your content effective helps with the following:

  • Engaging consumers at crucial stages of the buying cycle, 
  • Allows consumers to consistently see the brand aesthetic and tone of voice,
  • Creates brand awareness to raise chances of conversion,
  • Adds value and consistency to your brand to create a loyal community.

Stay tuned for Part 2 of Everything You Need to Know About Content Marketing to find out more about what makes content marketing successful, and content marketing & AI.

Looking to create a content marketing strategy for your business? Let’s connect.