Partnerships is a philosophy and a model that we run right through every engagement. When we come into contact with new potential businesses, startups etc.
The reason we use that terminology as opposed to the traditional ‘client service provider’ or ‘agency’ is that the reality is when you’re building new technologies or products it goes beyond the standard money talk but having a real relationship where you build trust and work on solving a problem together.
WHAT WE DISCUSS
Partners vs Clients: why partnerships work better?
Partnerships is a philosophy and a model that we run right through every engagement we come into contact with new potential businesses, startups, etc. And the reason we use that terminology as opposed to the traditional – it’s a ‘client’, ‘service provider’ or ‘agency’ in the clients is because the reality is – when you’re building new technologies, innovating new products or new services, there’s a lot of unknowns that come into play with that.
I think, to get beyond that mentality of, you know, if things go wrong the agency just gets shouted at and then it’s a back-and-forth like that blaming who does what and what’s gone wrong.
A partnership is more of a relationship where we know things may come up, there may be ups and downs, there may be things that happen, but the point is – we’re tackling them together and that is a trust factor in that, you know we’ll give our all to deliver something, somethings sometimes might be out of scope or beyond the brief at certain times in the interest of a good relationship.
It’s a bit like a marriage, I suppose, where, you know, you wouldn’t want to cheat on your partner and sacrifice the entirety of that relationship. So, sometimes it’s about to give and take, and I think to move beyond the ‘Client-Service’ model where, you know,an agency will sell up a service or some time, or a person’s time and when that time is extinguished then the service stops.
I think that and itself goes completely against the partnership philosophy, which is actually – we’re trying to solve our problems together and what we’re trying to sell is an impact or results that we will work on as a team, as a relationship, as a partnership. So our partnership model really all stems from that, and it stems from the trust, it stems from longevity, and it just stems from being honest and open with each other. And that’s why I think for us the partnership model is the way forward in any engagement.