Running an e-commerce website can be challenging even more so If you lack the necessary tools or don’t know where to look for them. Never fear; by concentrating on the user experience and design of your e-commerce site, there are easy and effective methods you can utilise to increase your customer base.
Using the appropriate colours, fonts, images, words, and graphics to persuade visitors to make a purchase is the foundation of good e-commerce web design.
Your e-commerce website should be visually appealing, offer a great user experience, and showcase your store to its fullest potential.
Therefore, your website not only needs to motivate visitors to take action and buy your products but it also needs to have a pleasing aesthetic and brand-consistent feel.
The shopping experience and the process of making a purchase on your website should, ideally, be made to be as quick, easy, and stress-free as possible, and it all can be achieved by the design elements of your site.
To assist you in taking your online store to the next level, we’ve prepared a list of the 10 most crucial e-commerce web design elements.
Top 10 most crucial e-commerce web design tips:
1 – Simplicity
Remove any extraneous details and use a minimalistic design strategy with lots of white space.
If you require assistance selecting a website design platform, think about employing e-commerce platforms like Shopify, WooCommerce or BigCommerce for growing your e-commerce business.
2 – High-quality images
It is a must. Any pixelation or blurriness can cause potential customers to assume your goods are inferior and turn them away. Consider developing photo galleries for every product so that customers can browse them and view the item from various viewpoints.
3 – Scarcity
Users frequently pay more attention to products with out of stock, limited supply, or sold tags on the homepage or category pages. They will make impulsive purchases if they worry about missing out on a product, which will increase your sales. So – create scarcity!
4 – FAQs
Not only can having a FAQ page on your website’s navigation menu reduce the volume of product inquiries, but it can also be a very useful tool for your SEO. And having a readily available set of responses to frequently asked questions about your products or industry positions you as an authority in the field.
5 – Navigation
For greater convenience, the menu should be visible on all pages, preferably at the top. If you have many different categories, utilise a drop-down to arrange them without creating a sensory overload.
6 – Mobile optimisation
The importance of optimising your e-commerce website for mobile use cannot be stressed enough as the statistics show that more than 60% of websites are used on mobile devices. And Google algorithms love mobile-friendly websites.
7 – ‘Thank you’ page
Your website should route customers to a thank you page when they complete a purchase. It is not only very nice to show your customers that you appreciate their business and that the order has gone through, but also absolutely necessary in order to accurately track conversions from social media marketing.
8 – Filters
Enabling product filtering for users is a must, especially, if you’re selling a wide variety of products or services. Nothing is worse than discovering the store doesn’t stock your size after locating the ideal pair of shoes online.
9 – Reviews
Customer testimonials are a simple and effective way to boost sales and conversions. By incorporating reviews and endorsements directly on your e-commerce website, you will save your customers’ time – they won’t need to look for reviews themselves on Google or elsewhere, and thus they will be adding products to cart quicker.
10 – Contact information
Make sure your contact information can be easily found. It’s best to include as much contact information as possible: an email address, a phone number, office address, business hours, a contact form that will allow users to send an email directly, or let them send a Facebook or Whatsapp message to your company directly through the website.
There are many more tips besides these. To implement some of them, you might need the help of a great team of experts like ours. Feel free to reach out to us via the form below – we’re always happy to chat!
