Responsive web design allows content to change size depending on the size of the screen it’s being accessed on, which means every visitor has the same excellent experience. Given how many different browsers and devices there are in 2023, the only way for a website to succeed is by having a responsive design.


Start with Wireframes


The best responsive web design starts with a plan for the layout, which is what wireframes are used for. A wireframe is a simple representation of the eventual design, but getting this step right means adopting the following strategies:

●   Make wireframes for every device group. Create wireframes for tablets, smartphones, and desktop PCs.

●   Avoid perfection. Wireframes don’t need to be a visual masterpiece, so just focus on layout, information architecture, and functionality.

Even though wireframes are relatively easy, non-tech-savvy people can run into issues. To avoid struggling and wasting time on the task, consider using a design agency in London.


Design for Mobiles First


Web design best practices including SEO follow a “mobile first” approach, which means starting with the smallest screen size and working up from there. The reason for this is around 95% of web users access the internet from a mobile phone. Any good digital agency UK will understand how to prioritize and arrange mobile content to reduce distractions from less important content.


Outline the Breakpoints


Breakpoints are a critical ingredient for successful responsive design, so don’t get this stage wrong. Breakpoints simply refer to the value of pixels that will be present across each device, and 100% accuracy is the only way to ensure a positive experience for all users.

CSS media width and height are used to define breakpoints. These queries dictate the attributes applied to each piece of media, which allows the style to be altered depending on which device is accessing the content. To make sure breakpoints are correct, it’s a good idea to put your trust in an expert from a reputable digital design agency London.


Create a Fluid Grid


The two-dimensional grid allows web designers to place user interface (UI) features exactly where they want. Mastering the art of fluid grid design will help to avoid overlapping UI elements, which would impact the overall functionality of the page. Considering how important functionality is for visitor retention, making use of a London digital agency might be a good idea.


Optimise Images


If images are of poor quality, people will leave and use a competitor, which is why it’s essential to optimise images for each screen size. The reason this task is challenging is images aren’t fluid by nature. However, to avoid losing customers for something so simple, you can get it right by working with a digital creative agency London.


Optimise Typography


Font scalability and readability are another essential feature of responsive web design, but there are thousands of font families, which makes this task difficult. In general, it’s a good idea to use Roboto or Helvetica because these are web-safe and will scale well.

Whether you’re taking on the task of web design or using a digital agency London, a responsive design built on the back of wireframing is essential.


Let’s design and develop your new website or app together!