The year is almost over and it’s time to start thinking about web design trends for 2023. Already, web design trends for next year have started to show, and if you want to engage your site visitors and stay up to date with the latest trends, then it might be a good time to think about giving your website an overhaul. Keep reading to find out more about some of the web design trends set to be big for 2023.
The speed of your website and its pages is one trend that is likely to stay at the top year on year. Whatever your website looks like, if it takes forever to load up then people are simply not going to get past the loading stage to visit it and explore what you have to offer. So don’t waste all your hard work and effort on creating a stunning website by not paying attention to the page speed. There’s a good reason why page speed is one of the main factors focused on when you work with any good web design agency.
Google PageSpeed Insights is a great way to understand how your website is performing.
Keeping your web design simple is not a completely new trend – it’s something that has been advised for a long time. However, if you are redesigning your website to be more in line with the 2023 trends, then this is no longer something you can ignore. No-frills, easy-to-use, and clutter-free websites are in Vogue right now and this isn’t set to change any time soon. Users appreciate a website that they don’t have to put much thought into using, and many don’t have the time or the patience to muddle through a cluttered site trying to find what they need.
Animations and GIFs
Static images are so 2022 – for 2023’s biggest web design trends, we are going to be seeing a lot more animation. Websites are increasingly adopting GIFs instead of photos in their content, and utilising animation on your home page, such as with a hero video instead of a hero image, is a great way to grab more attention to your call to action.
In 2023, it’s all about making sure that your business – and your website – is accessible to anybody. Not only are there now penalties for not considering accessibility when building a business website in some countries, but you don’t want to be seen as the type of company that hasn’t considered equal opportunities when putting your online presence together. Work on creating a website that anybody can find easy to use, whether that’s making pages reader-friendly or considering the different colours that you are using so that a user who is colour blind can have the same amazing experience on your site as somebody who is not.
Whether you want next year to be the year that your website has a complete overhaul, or you are simply looking to make some changes to update your site and make it better for users, these are going to be some of the biggest trends to look out for.