Websites have become essential to any business, from freelancers attempting to capture new clients to global conglomerates. However, the demand for more intuitive web design has increased as technology and social trends evolve. To help you meet this demand, we (a London-based web design agency) have compiled a series of four web design tips for 2023.
Mobile Optimisation
Any web design agency will tell you about the importance of mobile optimisation in 2023. More consumers are using smartphones to buy products and services or carry out research before making a purchase. Therefore, if your website doesn’t scale down properly, you will turn away a large number of potential customers.
Mobile optimisation isn’t only essential for reaching customers; it’s become a central part of Google’s search engine algorithm, which favours websites that function properly on mobile devices.
If you don’t have the necessary skills to create a functional smartphone-friendly website, then it’s time to search for a web design agency, which will make sure your website is positioned to reach customers and beat the competition.
Smart Navigation
Websites are the stores of 2023, so customers need to find their way around easily. This means making sure every page is easily signposted from the menu. For example, if a customer wants to get in touch with your business, there should be a clearly labelled page containing all contact methods. If a customer lands on your website and finds it too confusing, they’ll most likely give up and use one of your competitors.
Quick Loading Speeds
Web design success in 2023 involves quick loading speeds, as people simply aren’t willing to wait. As a general rule, people abandon a website after waiting only 3 seconds for it to load, which is why a load time of 1-2 seconds is optimal. There are many ways to make a website run faster including:
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- Caching web pages
- Limiting redirects
- Using a Content Delivery Network (CDN)
- Compressing images and videos
- Choosing a quality hosting provider
- Minifying HTML, JavaScript, and CSS
- Removing all dormant plugins
Some of the strategies used to reduce load speed call for expert knowledge, which the average business owner may not have. If this sounds familiar, don’t hesitate to find out what to look for in a web design agency and leave your page in the hands of a high-quality web development agency in the UK.
Install Chatbots
If customers have a question about your product or services, they demand a quick way of finding the answer. In 2023, this expectation can be met by installing chatbots, which use AI to answer basic customer enquiries. As well as reducing friction on your website, some chatbots have the ability to create indexable content, which will boost your Google rankings.
Websites in 2023 are built around the ever-growing societal expectations of advanced technology, which is why smart navigation and speed are critical. Remember, if you’re struggling to keep up with the shifting web design landscape, you can leave it to a professional developer that will work tirelessly to boost your rankings.
