Did you know that over 4.6 billion people around the world use social media?
As a business, that gives you a huge audience to market to! But it can also be a very competitive and time-consuming marketing method, making many people wonder is it worth it?
To help you understand more, we’ve put together our top three benefits of social media marketing, straight from our experts to you!
Read on to find out more.
1. Boost Your Brand Recognition
When it comes to the importance of social media, a lot of professionals will talk about brand recognition. This is the ability for someone to recognise your brand, usually from your name or logo, and know who you are. Almost 60% of consumers will prefer buying new products from a brand they already know, making recognition vital to your success.
Social media platforms can help you increase brand recognition in a number of ways. For example, your followers who see your branded content are going to become familiar with who you are. You can also display paid ads to be people who aren’t following you, retargeting them to increase recognition and boost conversions.
2. Increase Brand Loyalty
It’s a well-known fact that it costs more to attract a new customer than it does to keep an existing one. Add to that the fact that repeat clients are likely to spend more and you can start to see why brand loyalty is so important!
One of the social media marketing benefits we see frequently is a boost in brand loyalty. When followers can get to know more about your company, your team, and your story through content, discovering brand values that align with their own, they’re likely to become more loyal. A smart social media strategy should do all of this – and more!
3. Communicate Directly With Your Audience
If you’re looking into social media marketing for businesses, a benefit that shouldn’t be ignored is direct communication. Social media allows your brand to create a rapport with individual customers. They can comment on your posts, you can reply to their comments, and you can message one another instantly.
This is a fantastic way to build loyalty, gain trust, and offer great customer service. Just remember that you have to be on the ball for this! Generally, a client will expect a response within an hour, especially if they’re sending a complaint.
Discover More Benefits Of Social Media Marketing
These benefits of social media marketing are just the tip of the iceberg. There’s a wealth of brand-boosting perks that you can gain from creating a presence across social platforms! But, it definitely isn’t an easy job.
If you don’t have the time or experience, our team at WeAgile can help. As a leading marketing agency in the UK, we can aid in creating branded content that engages your audience and boosts loyalty. To learn more, get in touch with us today!