THE CHALLENGE
Turning an influencer's ideas into innovations to quickly change business direction and respond to community needs.
Pivoting an influencer’s business at speed with a new strategy that increases the impact the brand can provide to young people to step up their financial literacy, focus on their personal development and life goals. The essential need to create a future-proof plan that can respond well to change whilst releasing digital products at the right time with the targeted influencer led community. The overall goal to continuously maximise the potential and improvement of people’s lives via financial literacy, personal development and life goals.
THE PROCESS
What we did
- Provide critical strategy planning to de-risk the change in business direction.
- Form a super team of creatives across design, development, market and operations to translate strategy into a multichannel/multi-platform innovation.
- Rapid product sprint to define and validate features and e-commerce selling strategy.
- Creation of online community hub.
- Translate social, marketing and product data into intelligent reporting to enable a better understanding of audience and optimised conversations of online sales.
THE SOLUTION
What we provided
- Translated the challenge into a fully working online campaign, digital/physical product selling destination.
- Go to market strategy promoting community, podcast, media about life improvements and products to support it.
- Ongoing advisory support to help with brand and audience growth and release of new products.
THE RESULT
What we achieved
Empowered The Break team with a new online platform which allows them to easily manage or release new content and supporting digital products on-demand. Sales increased for both digital and physical products to level up millennials personal finances and achieve their personal goals through the collaborative online platform.
Provided an online community hub targeted at young women that desire to maximise and improve their lives in several key areas. Helped spread the message that whatever your goals are, The Break can support you on your journey.
HAPPY PARTNERS
Digital used for good
“WeAgile, possibly the best digital creative studio in London! We needed support to get our product to market fast and the WeAgile team did not disappoint. The whole team is super talented, knowledgable and really dedicated to fully understanding our needs. They over-delivered and translated data to drive crucial decisions with us. We all could not be happier with the results and can’t recommend the WeAgile team enough!”
Patricia Bright
Founder, The Break
