THE CHALLENGE
Accelerating the spread of ideas through events to communities around the globe
TEDx events are organized by passionate individuals who seek to uncover new ideas and to share the latest research in their local areas that spark conversations in their communities.
Supporting event organisers to spread ideas through TEDx events to local communities around the globe anywhere in the world with a lean startup approach. With every event, the core and essential challenge were to digitally drive awareness, raise excitement around the event concepts and support funding by converting people into event attendees.
THE PROCESS
What we did
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Strategy workshop – blending operational and digital strategy in one strategic roadmap
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Branding communication strategy – how to communicate to the right audience in the right way at the right time
- Building a team around the TEDx team to fulfil any digital and go-to marketing requirements
- Prototype testing to ensure any digital products built would have maximum impact for events on sale launches
THE SOLUTION
What we provided
Fully integrated campaign blending precise audience targetted marketing to convert to customers through validated digital products to buy tickets, join the community whilst providing an emotive story about the idea of the event and presenting clear information.
This approach can be scaled out repeatedly to all events across TEDx forging a deep partnership to help support as many events as possible globally.
THE RESULT
What we achieved
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Multiple event sell outs
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Consistently growing pre event registrations to enable confidence in event sponsors to fund TEDx events
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Scalable process to reduce future event promotion costs year on year
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Exponential growth of online viewers of event during and post event
HAPPY PARTNERS
Digital used for good
“It was an absolute pleasure working with the team at WeAgile. An extremely talented, insights-driven and creative bunch of people. With their support, we have been able to expand on the TEDx brand and build a strong and loyal community..”
Linda Ayoola
TEDx Organiser
