Connecting with a new generation of travellers
Quintessentially is the world’s leading lifestyle concierge company who go above and beyond to create unique luxury travel experiences.
WeAgile were tasked to reinvigorate the website’s user journey and design to ensure users were able to get the most out of the service.
We knew we had to reach more people. Initial research and testing identified that by shifting the conversation and experience to a celebration of life experiences we would be able to engage new audience segments and supporters.
What we did
- Technology workshop to identify areas of improvement across the companies architecture
- Created a better workflow between the teams to drive increased efficiency
- Translated the needs of the business into the design and development of an improved digital product
- Brand communication workshop to define the tone of voice and build a brand narrative
What we provided
- Fresh visual identity across all navigation and sub-navigation
- GDPR compliant data-capture
- Substantial navigation and task-bar functionality improvements
- Fully responsive design
- Search Engine Optimised against competitive key phrases to improve Google searches
- CRM strategy and deliverables
What we achieved
We created a digital brand experience that reflects Quintessentially’s ambitious brand by providing an intuitive user experience for a varied and demanding global audience.
Initial results show that, since the relaunch, the site has had an increase of views of 80% and conversions increase of 65%.
Digital used for good
“I have worked with Chris & Monshur now for many years on both B2C and B2B projects, their foresight, creativity and expertise has always delivered. Their care and passion is evident in the way they work and the relationships they have built – can’t recommend the team at WeAgile enough!”
Head of Marketing, Quintessentially Travel