To design and develop an animated B2B explainer video that supercharges their sales and marketing.
OneImaging is a revolutionary American-based medical benefit firm, dedicated to making imaging services more affordable for employers and more accessible for employees. Through collaborations with medical locations throughout the US, OneImaging offers an efficient and expedited process for individuals needing scans, MRIs, X-rays, and other imaging services. Unlike the conventional route in the US, OneImaging guarantees swift services once doctors are informed of this unique employee benefit. However, despite offering an innovative product, OneImaging faced challenges in articulating its benefits to those outside the industry.
What we did
Sourcing & recording voiceover
Quality control assessment
WeAgile initiated the collaboration with a 4-hour remote workshop, ensuring both teams aligned their visions and understood the project’s scope.
Storyboarding and Scripting:
To convey OneImaging’s benefits effectively, WeAgile’s skilled UK creatives developed a detailed storyboard and script, ensuring the content was concise, compelling, and resonated with the target audience.
Design and Animation:
Utilising tools like Adobe Illustrator, Photoshop, and After Effects, WeAgile’s designers and animators transformed the storyboard into visually appealing sequences, maintaining OneImaging’s brand identity throughout.
The team sourced and recorded professional voiceovers, adding an auditory dimension to the project. Coupled with carefully selected and licensed music, this enhanced the video’s engagement factor.
WeAgile, dedicated to delivering perfection, facilitated feedback sessions, applied necessary amendments, and ensured the final video met OneImaging’s expectations.
What we provided
WeAgile used a mix of different skills for this project:
Technical Skills: Proficiency in Adobe Illustrator, Photoshop, After Effects, and Premiere was crucial.
Project Management: Ensuring the timely delivery required meticulous planning, leadership, and decision-making.
Creative Expertise: From copyrighting to storyboard design, the creative team ensured the video’s content was relevant and impactful.
Collaboration: Constant communication, proactive collaboration, and liaising with voice/screen talents were essential for the project’s success.
What we achieved
WeAgile’s commitment to understanding OneImaging’s vision and the expertise of its team helped with creating an explainer video that not only clearly explained OneImaging’s offerings but also acted as a powerful tool for their marketing efforts. This project showed WeAgile’s dedication to delivering bespoke solutions that drive results.
Beyond the primary explainer video, WeAgile’s team maximised the project’s impact by providing additional assets such as social-ready shorts, gifs for email marketing, and website promotions – all tailored to fit OneImaging’s marketing strategy and communication channels. The video was produced with no usage restrictions on voice or music licensing, offering OneImaging the freedom to utilise it globally.
“Monshur and Katie were an absolute pleasure to work with. The final edit impressed the most experienced marketing professionals, and were able to adapt quickly to a difficult project in the healthcare sector.”