iBoothMe

THE CHALLENGE

To redesign iBoothMe's existing website to enhance their user experience, effectively communicate their offerings, and increase their lead generation.


Deliverables
Design workshop, UX, UI, Copywriting & WordPress Development

iBoothMe – a leading provider of cutting-edge event photo booth solutions, recognised the need to refresh its online presence to reflect its innovative offerings better and expand its market reach. This case study outlines the journey of their website redesign and content update project, highlighting key objectives, strategies, and results.

The revamped website now serves as a powerful tool for engaging customers and prospects, showcasing their innovative event photo booth solutions, and contributing to the company’s growth and success in the competitive event services industry. Read more on how we achieved it below.

KEY OBJECTIVES

Website redesign

Modernisation of the Design. iBoothMe aimed to modernise its website, giving it a fresh, contemporary look and feel to align with its forward-thinking brand identity.

Improved User Experience. Enhance the user experience by making the website more user-friendly and intuitive for customers seeking their services and event attendees interested in their photo booth experiences.

Mobile Optimisation. Ensure the website is fully responsive and optimised for mobile devices to cater to a growing mobile user base.

Clarity and Consistency. Clarify and refine the website’s messaging to consistently communicate the brand’s mission, values, and services.

SEO Optimisation. Optimise website copy for search engines to improve organic search rankings and increase visibility.

Lead Generation. Implement strategies for lead generation and capturing contact information from interested prospects.

SOLUTION

What we provided

Design Overhaul. The WeAgile team (a team of web designers in London) did a design overhaul, focusing on a visually appealing, user-centric, and mobile-responsive design. 

Streamlined Navigation. We restructured the website’s navigation, simplifying it to help visitors quickly find the needed information. Clear call-to-action buttons were strategically placed for quick engagement.

Content Audit. We conducted a comprehensive audit of the existing website content to identify areas for improvement, outdated information, and inconsistencies.

Brand Messaging. The WeAgile team then refined the brand messaging strategy that focused on the brand’s values, customer-centric approach, and the joy of capturing memorable moments at events.

Engaging Headlines and Subheadings. Catchy headlines and subheadings were crafted to increase visitors’ interest and guide them to relevant website sections. 

SEO Integration. Keyword research and SEO best practices were applied to optimise the content for search engines, improving organic search rankings.

 

THE RESULT

What we achieved

The website redesign and development project by WeAgile delivered the outcomes below.

Improved User Experience. The website redesign significantly enhanced the overall user experience, resulting in a lower bounce rate and longer visitor engagement.

Increased Leads. Implementing lead-generation forms and strategic calls-to-action led to a notable increase in inquiries and bookings.

Mobile Accessibility. The responsive design contributed to a 40% increase in mobile traffic, catering to a growing number of mobile users.

Enhanced Clarity. The updated website copy provided clear and concise information about iBoothMe’s services, resulting in reduced bounce rates.

Increased Engagement. Engaging headlines and relatable content led to a 25% increase in average session durations as visitors explored the website.

Improved SEO. Improved SEO efforts resulted in higher search engine rankings, leading to increased organic traffic. Optimised content contributed to a 20% increase in organic search traffic, leading to higher visibility in search engine results pages.

HAPPY PARTNERS

Digital used for good

“I cannot express my appreciation enough for the excellent work the team at WeAgile have done on our website redesign. The changes made reflect a significant improvement to the user journeys, our brand storytelling and user experience. The team nailed our tone of voice which truly highlights our services

Youssef Kibbe
Founder, iBoothMe

WeAgile digital agency iboothme logo design UX UI London copy writing

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