THE CHALLENGE
To redesign the HGAT site to ensure that it has a better user experience across all touch points and aligns with the brand.
Halal Girl About Town (HGAT) is a leading influencer and has a lifestyle platform dedicated to finding halal restaurants in the UK and the best halal travel destinations. Following the rise of website visits, HGAT needed to upgrade her website to make it more user-friendly, align it with her brand tone of voice and support the expansion of her brand awareness.
The site was also not mobile-friendly so needed to be updated to be responsive.
HGAT reached out to WeAgile to take control of the redesign of her website to enhance the user experience and increase site exploration of more of her blogs. We also needed to look at HGAT’s SEO and better her Google ranking.
THE PROCESS
What we did
- Design workshop to identify areas of improvement across the user journeys
- Utilised all data and translated the needs of the customers into the design and development of an improved digital product
- Communication strategy to connect with key audiences in the most meaningful way, at the right time, with the right tone of voice
- Ran competitor analysis
THE RESULT
What we achieved
- A re-designed site with optimised UX across the landing pages and sign up journey
- 80% increase in new users
- 62% reduction in bounce rate
- 50% increase in user engagement
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