Building better online experiences for the fitness community to combat the COVID-19 impact
Gymbuddy is a free social media platform where users can discover gyms around their location and participate with other GymBuddies with suited subscriptions, and also interact with others via messages, photos, videos and more.
Our job was to increase online sales, grow memberships and redefine the digital product to ensure users were able to get the most out of the product. We also developed an e-commerce solution to support the growing demand from the community.
What we achieved
The new digital product makes it easier for Gymbuddy’s audience to understand the offering, sign up and browse their e-commerce product ranges.
Initial results show that mobile traffic is no longer flat and, since the relaunch, is now starting to grow. The data validates that users are much less likely to bounce, with the rate dropping by 39%.