THE CHALLENGE
Taking a luxury e-commerce brand global with targeted marketing campaigns
Our digital social media campaigns raised brand awareness and sales of a new luxury clothing brand across the world. Casablanca Paris website traffic rose over 400%.
WeAgile put together a digital marketing strategy for a luxury e-commerce brand in Jan 2022, focusing on 3 initial markets: the UK, USA and China.
Casablanca Paris challenged WeAgile to build brand equity in these markets, amplify reach, increase website visits and lower their cost per click (CPC).
THE PROCESS
What we did
Audience research and persona development
We started by examining the audience and developed clear personas for each market. We then created custom user journeys for each persona aligned to their individual motivations, which differed based on their awareness of the brand.
Building an engaged community
Another challenge that Casablanca presented for us was to increase their website visits. We started off by identifying top-performing organic posts that showcased the products, communicated the brand story and delivered high organic engagement with their existing following. We then boosted these posts to key audiences, while closely monitoring performance and provided recommendations to refine and improve future posts.
Content creation
Together with the brand’s in house content creators we helped to create blog posts optimised for SEO accompanied by an infographic, which was repurposed as an Instagram carousel post. We then boosted this post on Instagram to maximise discoverability, targeting specific audience subsets.
We also created a suite of email templates that would deliver their database with a healthy mix of value add content, promotions and offers.
Once we had developed a hard-working set of email templates we began developing a suite of automated campaigns that were triggered by how a customer or prospect had engaged with the email programme, the website and histroric buying behaviour.
THE RESULT
What we achieved
Over the past 6 months we have achieved:
- 48000 – site visits
- 542 – clicks to purchase
- 31% increase in Instagram followers
- 46% lower CPC
- Page 1 ranking for optimised content
HAPPY PARTNERS
Digital used for good
“The whole team at WeAgile have been truly fantastic! I reached out the guys at WeAgile when we were constantly being let down by our previous agency and they have not stopped impressing us. The stats really do speak for themselves.”
Nadia
CEO, Casablanca Paris
