Artocene

THE CHALLENGE

Helping to humanise healthcare by integrating the healing power of the arts with medicine.

The goal was to ensure that the new medical methods used by Artocene that sit at intersection of arts and health could be clearly communicated to demonstrate their importance as a viable alternative to traditional medial care.  Building brand and service clarity along with trust signals for not only patience, but also investors into this future medical treatment.

Stethoscope on a white sheet
THE PROCESS

What we did

  •  Scoping workshop to achieve full product design inline business growth and investment planning
  • Brand and content auditing to build out a clear and concise online narrative for potential customers and investors
  • Digital infrastructure setup to take the brand online with data driving insights being captured at every touch point
  • User tested repeatedly to ensure product was intuitive and validated by the brands target market
Designer drawing wireframes for a website
THE SOLUTION

What we provided

A bespoke specialist team of workshop facilitators, design and engineers to provide leadership in the digital strategy and to execute the requirements of the strategy.

Building a digital product along side the investment planning will ensure the chance of closing the investment round are increased.

Screen view of Artocene platform on a macbook and an iphone
THE RESULT

What we achieved

  • Clear digital product planning with full feature set breakdown
  • A new digital strategy integrated with the business and investment strategy
  • User research and testing results to validate the need for the digital product before investing in design and engineering time
  • Data powered website used for showing brand to new potential medical customers and potential investors
A patient's hand golding a doctor's hand

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